Blog

Updated July 24th 2023

Extensive research consistently demonstrates a direct correlation between empathy and business success and profitability. Numerous studies have linked empathy to increased sales, superior performance among top managers in product development teams, and overall enhanced organisational performance. Consequently, companies are now actively seeking new recruits who exhibit healthy levels of empathy. Although empathy may be considered a soft and abstract skill in an individual’s repertoire, its impact can yield tangible, concrete results. Naturally empathetic individuals, adept at fostering positive connections with others, utilise empathy to build trust and establish strong bonds. Conversely, a lack of empathy often leads to organisational bullying, employee and team distress, and difficulties in selling and retaining clients.

Can empathy be developed in employees to increase sales and improve teamwork? Well, I have good news and bad news for you. The good news is that it is indeed possible to teach someone to be empathetic. However, the bad news is that the process requires their willingness to learn, as it demands dedicated practice and commitment to master effectively.

Many individuals find the requirement to be empathetic deeply uncomfortable, but for the majority, it is a skill that can be acquired and developed with time. Of course, some people may lack the capacity to experience empathy due to adverse early-life experiences and insecure attachment to primary caregivers, or due to certain brain and genetic disorders. However, for most people, cultivating empathy is entirely feasible. The benefits of nurturing empathy are significant: as you practice it, your relationships improve, and you develop a desire to continue honing this skill. Empathizing with others’ perspectives enables smoother conflict resolution, reducing the likelihood of disputes. Considering the immense advantages, is prioritising the development of empathy in staff training worth it? We think so!